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- SmithPublicity
- Location: United Kingdom
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Embracing the Cliché: Why Trope Marketing Sells BooksGeneral - - January 30, 2026In the literary world, the word "cliché" is often used as a pejorative. However, in the world of book marketing, clichés—or more accurately, "tropes"—are the most powerful tools available to an author. Readers, particularly ...
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