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Performance Marketing Trends Australian Businesses Must Watch. Unley
Published date: February 23, 2026
- Location: South Sydney, Unley, Sydney, Australia
Performance marketing is evolving rapidly, and facebook advertising Australia is at the centre of that shift. Australian businesses are no longer relying on guesswork, they’re demanding measurable ROI, smarter targeting, and scalable growth. As competition intensifies, brands that understand emerging trends in Facebook marketing will stay ahead of the pack.
Data-Driven Targeting is Getting Smarter
With improved tracking tools and AI-powered insights, advertisers can now refine audiences with greater precision.
First-Party Data Is Gold
Privacy updates mean businesses must rely more on:
- Customer email lists
- Website visitor data
- CRM integrations
Using first-party data ensures better targeting and stronger campaign performance.
Performance marketing doesn’t exist in isolation. Integrating paid social with SEO, email, and Google Ads delivers stronger results. Many brands are investing in strategic digital growth solutions and data-driven campaign management services to align channels effectively.
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